Owning a business these days can mean a lot. There’s a lot to think about, a lot to create. Moreover, whether a business is new or has many years of experience, it must innovate to continually progress in the community. It is by positioning itself as a good corporate citizen that a company can stand out from its competitors and attract customers and a quality workforce.
It is with the goal of increasing its contribution to pediatric care for all children in Quebec that Opération Enfant Soleil has found an innovative way to position itself more in the corporate community, to highlight the commitment of companies and to promote them to the general public. The organization officially launched the very first philanthropic certification in Quebec: ENTREPRISE ENFANT SOLEIL (EES).
WHEN PHILANTHROPY AND MARKETING GO HAND IN HAND
An IPSOS 2017 survey reveals that 84% of consumers are willing to change their purchasing habits in order to choose a product or equivalent service from a socially committed company. This means that associating philanthropic values with the management of a company can make a real difference both in terms of the company’s credibility with the public and its contribution to a cause that affects all of Quebec.
CHRONO AVIATION CERTIFIED EES
Over the years, Chrono Aviation has adopted a philanthropic mission that plays an important role in our activities. It is therefore with pride that our organization has decided to certify itself as an Entreprise Enfant Soleil, thus contributing to providing better care to sick children throughout Quebec.
WHAT IS THE ENTREPRISE ENFANT SOLEIL CERTIFICATION?
This annual certification allows Quebec companies to position themselves as good corporate citizens, to stand out from the public and their competitors, while demonstrating their commitment to the cause in a concrete way. The certification also allows the company to mobilize its employees and promote its brand through personalized support and proven marketing tools.
A GROWING MOVEMENT
This very first philanthropic certification is the beginning of a new corporate link in the great chain of solidarity that is Opération Enfant Soleil, and Chrono Aviation invites its employees to join them. For more information about the Entreprise Enfant Soleil certification: www.operationenfantsoleil.ca/ees .
ABOUT OPÉRATION ENFANT SOLEIL
Opération Enfant Soleil raises funds to support the development of quality pediatrics for all sick children in Quebec. Thanks to the money raised, hundreds of projects are carried out each year in major pediatric centres, hospitals and regional organizations. More than $210 million has been donated throughout the province thanks to the generosity of thousands of Quebecers, the support of volunteers and the dedication of partners. For more information, visit www.operationenfantsoleil.ca .
As an Enterprise Enfant Soleil, we are committed to donating a minimum of $25,000 annually to Opération Enfant Soleil and we encourage our employees to get involved to the level of their abilities.
— Mr. Dany Gagnon, Vice-President, Chrono Aviation